Area Sales Manager

Job Introduction

Brandon Hire Station are your trusted partner for reliable tool hire. As a leading national supplier, we support industry professionals, construction teams and homeowners with a comprehensive range of equipment. From access and building tools to cleaning, gardening, landscaping, decorating, and lighting equipment – we have everything you need and more…

About The Role

Covering the Newcastle/Gateshead/Carlisle area we’re looking for a results-driven Area Sales Manager to join our regional sales team, reporting to the Senior Area Sales Manager. Your focus will be to win new business, grow existing accounts and build lasting relationships that drive both revenue and profit. This is a field-based role covering Newcastle/Gateshead/Carlisle, so you’ll be out meeting prospects, visiting customer sites, all whilst working closely with our local operations teams to deliver exceptional service.

We want someone who’s not just a “hunter” for new business, but also a “farmer” who knows how to nurture and grow relationships for the long term. So If you love turning leads into loyal customers and thrive in a fast-paced, target-driven environment, this is the role for you.

Key Responsibilities 

• Identify and secure new business opportunities across targeted sectors using market intelligence and networking
• Convert leads into active accounts, maximising spends and building strong customer loyalty
• Develop existing accounts, ensuring pricing is competitive and aligned to business guidelines
• Work closely with Sales and Operations colleagues to share leads, coordinate activity, and deliver a joined-up customer experience
• Keep the CRM system updated with all sales activity to ensure accurate reporting and forecasting
• Monitor performance through sales KPIs, spotting opportunities for growth and taking action to achieve revenue and profit targets
• Build professional relationships at all levels with customers, suppliers, and internal teams
• Support credit control by helping to resolve any payment issues promptly

What We’re Looking For 

• Proven track record in securing and growing accounts in a B2B environment
• Experience in presenting commercial proposals to senior decision-makers
• Strong networking and relationship-building skills with a consultative sales approach
• Highly motivated, resilient, and target-focused, with a positive “can-do” attitude
• Commercially astute with the ability to analyse data and make evidence-based decisions
• Confident communicator and presenter, able to adapt style to suit the audience
• Competent IT user with experience of CRM systems and Microsoft Office
• Full UK driving licence and comfortable travelling across the Newcastle/Gateshead/Carlisle region

What We Can Offer You 

• Salary sacrifice pension
• Company car
• 25 days holiday FTE, plus bank holidays
• Additional holiday purchase scheme
• Free Tool Hire
• Life Assurance cover 3x salary 
• Share save scheme 
• Eye care vouchers
• Recommend a friend scheme 
• Learning & Development – commitment to upskilling and developing our people, structured in house training available alongside external training where required
• Cycle to work scheme 
• Long service recognition 
• My Vp discounts – a variety of discounts and rewards on thousands of well-known brands
• Discounts on HP products
• EE mobile contract discount offers
• Gym discounts
• Health Shield (discounted premiums on health care cash plan)
• Regit Assist 24/7 accident helpline – free joining

A Little Bit About Us 

Brandon Hire Station is the leading provider of tool and equipment hire in the UK.

Our commitment to exceptional customer support services is unmatched in the industry. We guarantee timely delivery of our tools and equipment through our branded vehicles and FORS accredited drivers. Plus, with our 'Everyday Product Hire Guarantee', you can trust that our most hired products are always available at every branch, every day, collected or delivered throughout the UK.

At Brandon Hire Station, we're actively looking for passionate individuals to join our team. We're committed to providing the highest level of service to our customers and we're always on the lookout for like-minded professionals who share our dedication to excellence.

If you're interested in working for a company that's committed to providing exceptional customer support services, we invite you to apply for a position with Brandon Hire Station today.

Vp plc is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.